Why do we network? It’s an important question that most of us don’t consider. I didn’t until I started my business in 2004. People told me that networking would be an important way to build my practice. I agreed and started going to traditional, cocktail-style, business card passing events.
I’m a bona fide introvert. What that means is that, at the end of a standard networking event, I’m exhausted and want to curl up by myself with a book for a few hours. Traditional networking was something I forced myself to do, usually by gritting my teeth, setting a simple goal like “Meet two new people and then you can go home,” and soldiering through the experience.