Excerpt from “Finding Value”: an article just published by OD Practitioner.
Several years ago, I was hired by a software client to help with strategic planning. When the company started fifteen years ago, its product was revolutionary but its uniqueness was not a permanent state. Other companies were offering software that provided similar functions. The channel partner who sold the company’s software was now offering a competitive product. Furthermore, hardware companies were embedding the software’s features into devices like printers, scanners, and faxes. This company needed help figuring out how to move forward amidst these challenges.
Eight years later and 2000 miles away, a diverse group came together to improve the health of adolescents in Austin, TX.