The Forest and the Trees: Understanding Business Ecosystems

Today’s customer landscape is not tomorrow’s. Yesterday’s star employees are not today’s. And who knows what the economy will do? Yet companies need to continue performing amidst these changes. It’s hard to see the forest-the ecosystem-when you’re stuck in the weeds. In this session, we present a simple, yet robust, methodology for mapping business ecosystems and explore how HR professionals can use this strategic tool to benefit their companies. Participants will learn:

• What ecosystems are and why they matter HR professionals
• How two organizations–eCopy and the Austin Health Adolescent Initiative–used business ecosystem mapping to understand their environment
• The process for conducting a business ecosystem assessment

Join us at the SHRM Strategy Conference in San Diego!