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Spreading Like Fire: Using Networks to Streamline and Accelerate Change Communication
June 12, 2017 @ 10:30 am - 11:30 am EDT
The IABC World Conference is a global professional development event designed for communication practitioners. Our theme for the upcoming IABC World Conference, 11-14 June 2017, is GLOBAL BUSINESS: Lead Communication, Make Real Impact.
In this presentation, learn why large-scale change is notoriously difficult to achieve. Well-designed, seamlessly executed change communications are a critical driver. However, it’s difficult to send consistent messages and maintain momentum over the long haul. Luckily, organizations have a hidden asset that can be used to support change.
Every organization consists of webs of relationships: connections people instinctively create in order to solve problems, share information, and get things done. Five to fifteen percent of these people are Critical Connectors—people with disproportionate influence over the whole. Once communication professionals identify Critical Connectors, they can position them and engage with them in ways that can streamline activity and accelerate communication throughout the whole organization. This workshop will introduce participants to network analysis and help participants understand how they can start leveraging Critical Connectors today.
In this session, you’ll learn:
- 5–15% of people in any network have disproportionate influence.
- Critical Connectors include SMEs, influencers, informal leaders, and communicators.
- By tapping Critical Connectors, communications professionals can streamline change communication.
- How one company used network analysis to develop targeted, resource-efficient communications.
Join us in Washington, DC for this engaging, participatory workshop!