Purpose is one of the most powerful tools organizations have to support strategy. A good purpose places a stake in the ground, declaring what the organization values. It provides flexibility and allows the organization to respond to shifts in the market and customer preferences.
Powerful Purpose Statements
Here’s an example of one powerful purpose:
To transform lives through inspired learning.
This statement is great because it provides both boundaries and flexibility. On the boundaries side, it clearly states that “learning” is the field in which the organization (University of Texas) plays. At the same time, it provides flexibility in how the University provides inspired learning.